April 2, 2007
Oh dear. On Saturday, The Times newspaper came with a DVD with World of Warcraft and a free 14-day trial on it. Naturally, I couldn’t resist, even though I knew World of Warcraft would do terrible things to me. Like make me want to play it all the time.
And even though it meant having to buy The Times, which, thinking about it, wasn’t the first newspaper I’d have thought to do this sort of promotion. In fact, it’s did a pretty good job of introducing WoW to a new audience, with a mini supplement devoted to the game containing fairly enlightened articles about journos getting their first taste of MMOs, and the following, which I found on the back page: