May 31, 2005
Boing Boing have blogged a recent book from design consultancy IDEO called Thoughtless Acts. It’s basically a collection of photographs that show how people unconciously use and interact with elements in the environment – from using the top of a square post to place a square milk carton to using a window as a mirror. It’s a project that Naoto Fukasawa, a Japanese industrial designer that I recently interviewed, has taken pictures for – he calls the concept “affordance”: these things in the environment “afford” us certain unconscious actions.